At 90, Jägermeister plays on nostalgia

At 90, Jägermeister plays on nostalgia

Jägermeister has introduced a Limited Retro Edition, a collector’s bottle that marks its 90th anniversary. Inspired by the very first design from 1935, this edition brings back the brand’s iconic white glass, square silhouette, retro-style cap and embossed detailing.

A true tribute to heritage, craftsmanship and timeless taste that blends nostalgia with unforgettable moments, the Retro Edition seeks to celebrate the legacy of Jägermeister while being the life of every party.

The Jägermeister Retro Edition (bottled in 700 ml at 35% ABV) is available in Maharashtra, Delhi, Karnataka, West Bengal, Uttar Pradesh, Punjab and Goa.