The 15th edition of Sula Fest, Asia’s premier vineyard music festival, successfully concluded its milestone celebrations on 31st January 2026 and 1st February 2026 at the iconic Sula vineyards in Nashik. Welcoming a record-breaking 12,500 attendees, the two-day extravaganza reaffirmed its status as the gold standard for wine tourism and a powerhouse for brand engagement within India’s lifestyle and alcobev sectors.
A Harmonious Blend of Music and Market Leadership
The festival’s open-air amphitheater served as a vibrant stage for a curated lineup that bridged commercial success with independent artistry. Performances ranged from the chart-topping hits of The King and the high-octane beats of Nucleya to the global dub sounds of Gaudi and the masterful fusion of Midival Punditz ft. Karsh Kale and Kutle Khan.
Reflecting on the achievement, Rajeev Samant, CEO, Sula Vineyards, stated: “The 15th edition of Sula Fest is a very special milestone for us. It was a delight to see so many people come together to celebrate music, wine, and togetherness in our vineyards, with some of India’s most amazing musicians bringing the festival to life with electrifying performances and tasting some of India’s best wines and relishing every sip while dancing to the beats. Our brand partners play an important role in shaping the festival experience, and we are thankful to everyone who made this edition truly memorable and truly filled with barrels of fun.”
Where Brand Strategy Meets Innovation
Presented by Citroën and supported by powerhouses like Kingfisher Ultra, Fujifilm, and Amul, Sula Fest 2026 functioned as a high-visibility touchpoint for premium brand integration. Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, noted that the festival’s bold spirit resonated deeply with Citroën’s philosophy of creating experiences that are “For Everyone, Like No One.”
For industry insiders, the festival was a live showcase of Sula’s market-leading innovation. Beyond the established brand RĀSĀ and Dindori labels, guests were treated with exclusive previews of The Source Chardonnay Reserve, Sula Muscat Blanc, and Sula Merlot. The enthusiastic response to Sula’s sessionable wine cans and inventive wine cocktails highlighted a strategic pivot toward capturing the evolving tastes of experience-driven urban consumers.
The Future of Wine Tourism
As a gold member of the International Wineries for Climate Change Action (IWCA), Sula utilized the milestone to underscore its commitment to sustainability and its goal of reaching net-zero emissions by 2050.
As the sun set over the vineyards, Sula Fest 2026 stood as a fitting tribute to 15 years of revolutionizing the Indian wine industry, proving that the intersection of music, gastronomy, and viticulture remains a winning formula for long-term growth.
