Ardent Alcobev, an emerging player in India’s premium beverage alcohol market, recently unveiled Dram Bell, a luxury blended Scotch whisky, at an exclusive launch event held in Mumbai. The event was hosted by Kevin Pietersen, former England cricket captain and marquee investor in Ardent Alcobev, along with the co-founders.

The evening also witnessed an exclusive whisky master class led by Iain Forteath, Master Blender at Ardent Alcobev. The interactive session provided attendees with a unique opportunity to taste various expressions of Dram Bell, while discovering the intricate art of whisky blending and tasting.

Bottled in Scotland, Dram Bell is available in two variants in Maharashtra: Premium at ₹1,750 and Reserve for ₹2,450. Each 750-ml bottle represents the perfect blend of heritage and modern sophistication, offering a luxurious experience for whisky connoisseurs.

Kevin shared his personal connection to the brand and the philosophy behind Dram Bell. “My investment in Ardent Alcobev is a reflection of my values. Throughout my career, whether on the cricket pitch or in other areas of life, I've always valued dedication, quality, and the pursuit of perfection. Ardent upholds this same commitment while making, which is visible in every part of Dram Bell.”

Debashish Shyam, Co-Founder and Director of Ardent Alcobev, said: “We are redefining India’s premium whisky market with a blend that showcases unmatched quality and craftsmanship. With Kevin Pietersen as a strategic partner, we raise the brand's profile by bridging the gap between international acclaim and preference of Indian market.”

Ardent Alcobev was founded as a joint venture between Rajasthan Liquor Ltd. and industry veterans Debashish Shyam and Jatin Fredericks, along with Kevin Pietersen as a marquee investor.

The company is dedicated to building a portfolio of bottled-in-origin spirits that cater to the evolving tastes of Indian consumers, offering global-quality products at affordable prices.