Radico Khaitan, one of the largest liquor companies in India, recently introduced the ‘Spirit of Victory 1999’ pure malt whiskey, a heartfelt tribute to the valiant soldiers of the 1999 Kargil War. This launch continues the success of its forerunners, the ‘1965 The Spirit of Victory’ premium rum and the ‘1965 Spirit of Victory’ lemon dash.

The entire range is built on four pillars of brotherhood, courage, valour and glory. For every bottle sold, Radico Khaitan has pledged to contribute a part of the revenue earned to the welfare funds of the Indian armed forces.

Initially released in Uttar Pradesh and Haryana at ?5,000, the new offering will soon be available in other states. The ‘1965 Spirit of Victory’ brand, with its dark and white rum variants, surpassed 1 million cases in annual sales in 2022-23, further establishing its market dominance.