Radico Khaitan recently launched its Morpheus super premium whiskey, a fearless, full-bodied blend. It marks a strategic extension of Radico’s premium portfolio, capitalising on the formidable equity of Morpheus brandy, India’s largest super-premium brandy with over 60% market share and presence in 27 countries.

Morpheus whiskey is crafted with imported Scotch malts and fine Indian grain spirits, aged in ex-Bourbon barrels and carrying a signature fruity floral flair. Morpheus whiskey is bottled in 750 ml and priced between ₹1,200 and ₹1,500 in Uttar Pradesh, Haryana and Maharashtra.