Celebrating the timeless allure of Kashmir, Radico Khaitan has named its new luxury vodka, The Spirit of Kashmyr, which is rolling out in Uttar Pradesh, Goa, Maharashtra and other key markets across the country.

It aims to be an experience drawn from the snow-kissed landscapes of the Valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn. The brand introduces two exquisite variants: Indian Natural vodka and Indian Saffron vodka.

Priced at ₹3,000 (750 ml at 37.5% ABV) for Safffron and ₹2,500 (42.8% ABV) for Natural variant in Uttar Pradesh, the products are also available in convenient 180-ml packs.

At the heart of this luxury vodka lies Pampore saffron, an ingredient as rare as it is regal, steeped in centuries of Indian heritage and once reserved for royalty. The glacier-fed Himalayan spring water, untouched and pristine, brings unparalleled clarity, while Himalayan grains lend a delicate softness and rich body.