Goa-based Spaceman Spirits Lab, the makers of Samsara gin, Sitara rum and xxx, has launched Amara artisanal pink vodka, infused with exotic fruit and delicate floral botanicals through a five-fold distillation process.

Positioned in the super-premium category, Amara is being distributed by Tilaknagar Industries across many states in India, as well as in select overseas markets through a royalty agreement.

Amara is an opulent blend of handpicked Bangalore blue grapes and rice grains from India’s Deccan Plateau for an exceptionally smooth profile. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus and cherry blossoms.

This results in a delicate, fruit-forward profile and a pink signature hue. Priced between ₹2,500 and ₹4,500 (depending on local state taxes) for a 750-ml bottle (37% ABV), Amara vodka will be available in select premium retail stores, high-end bars and luxury hotels across Goa, Maharashtra and Karnataka.

There will be a phased roll-out in Haryana, Delhi and Rajasthan, as well as in the UAE, UK, Singapore and global travel retail channels.