Over the last decade, the wheat beer segment has developed wide acceptance in India with a loyal base of consumers. To address this demand, brewer Carlsberg India has entered the premium wheat beer segment, with the launch of Tuborg White.
Tuborg White is a unique European-style brew specially customised for the Indian consumer and was developed by Carlsberg’s brewers at its R&D Centre in Copenhagen, Denmark. It is an easy-to-drink refreshing liquid layered under a delicate fruity twist.
Tuborg White has been launched across Maharashtra in 500-ml can and 330-ml bottles, priced at Rs. 170 and Rs. 140 respectively.