The Campari Group has launched its popular fusion liqueur, ‘X-Rated’, in the Indian market. Known for its unique bottle shape, bold pink liquid, sweet and delicious flavour, X-Rated is made with ultra-premium vodka sourced from Champagne and Ardennes regions of France.

It is an exotic blend of vodka, blood oranges from Sicily (Italy) and fused with tropical mango and passion fruit juice sourced from Brazil for a unique taste experience. The tropical fruit flavour with edgy citrus notes gives a long, smooth and semi- sweet finish.

X -Rated is  expected to become the preferred liqueur choice, especially for discerning women consumers. The bright-pink liqueur is well positioned to lead the growing cocktail appreciation trend in the country. It is best enjoyed over ice, on the rocks, or as a flavourful, colourful addition to champagne or a delicious cocktail.

Available in 750-ml bottles (17% ABV) X-Rated retails for Rs 2,750 in Delhi, Rs 3,800 in Bengaluru, Rs 3,000 in Mumbai and Rs 2,650 in Goa.