Consolidating its leadership position in the flavoured whiskey segment, Jack Daniel’s recently announced the introduction of Tennessee Apple in India, making it the third flavoured whiskey to be introduced in the country after Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire.

Jack Daniel’s Tennessee Apple is crafted from the iconic Jack Daniel’s Tennessee whiskey, charcoal-mellowed and matured in new American oak barrels, and apple liqueur made from the highest quality ingredients, to deliver a delicious Jack Daniel’s experience.

The launch took place in Mumbai, Goa, Pune and Gurugram, and will soon be rolled out in other parts of the country. It is available in retail stores (35% ABV, in 750-ml bottles) with a starting price of Rs.2,300.