Jigger Shots, India’s first ready-to-serve (RTS) shots, aims at a cultural shift in celebrations. It has been created as an alcohol brand that solves the problems people have with alcohol: the harsh burn, the smell, and the heavy aftertaste. In their place are smooth tastes, easy sips, and the kind of joy that doesn’t need instructions – no mixers, no chasers, no pretence!

Every variant is triple-distilled, gluten-free, made with pure Himalayan water, and designed to be enjoyed straight up or over ice. The debut collection features three signature tastes that pour like stories:

• Litchi Rose (First Crush) pours like young love: bright, floral and fleeting in the best way.
• Coffee Toffee (Sneaky Treat) layers caramel and milk chocolate, a nod to the sweet little secrets and birthday toffees pocketed to enjoy later.
• Meetha Paan (Late Night) is cool, aromatic and refreshing, a memory of long drives, soft laughter, and midnight stops at the paan shop.

Each bottle is dressed to celebrate, inspired by Indian fashion and jewellery, wrapped with patterns and gold detailing that are festive and full of character. It’s not meant to blend into the back bar; it’s meant to stand out on the dance floor, to be shared, to be photographed, and to be opened with a smile.

Jigger launched across Himachal Pradesh, Uttarakhand, Delhi, Haryana and Goa. Each 750-ml is bottled at 37.5% ABV and is priced between ₹1,670 and ₹1,900, depending on state.