Radiohead Brands, owner of Jimmy’s Cocktails’ finely crafted mixers, has announced the launch of two new variants in its portfolio. Margarita and Bloody Mary are crafted by an in-house team led by celebrated mixologist Yangdup Lama, who has worked to benchmark the products against popular global variants to perfect their flavours.
Jimmy’s previous launch of Whiskey Sour, Sex On The Beach, Cosmopolitan and Mango Chili Mojito were very well received by the market, clearly indicating that the consumers are ready to enhance their home drinking occasions and are thirsty for exciting new options.
The pop-art on the brand’s maiden packaging will undergo a makeover and find expression in brand communication outside of the bottle. The newly launched beverage variants are currently available on www.jimmyscocktails.com, and will be available shortly on BigBasket, Amazon and Milkbasket.