Loca Loka, the globally acclaimed tequila brand, co-founded by entrepreneur Sree Harsha Vadlamudi, film actor Rana Daggubati and music composer Anirudh Ravichander, made an entry into India’s booming premium spirits market recently, ushering in a new era for agave aficionados.

The brand, which debuted internationally in late 2024 in the US and South-East Asia has since expanded distribution across multiple markets, will introduce its Blanco and Reposado variants to Indian audiences.

Loca Loka was imagined in India and authentically produced in Jalisco, marrying Mexican distillation heritage with Indian creative sensibilities, hence its name: Loca (Spanish for ‘crazy’) meets Loka (Sanskrit for ‘world’).

The India debut signals a targeted push into urban, experience-led retail and on-trade channels across the country. The launch was the talk of Mumbai as the brand hosted an exclusive, invite-only tasting and conversation where the three founders explored the nuances of the tequila.

Guests were treated to curated serves that spotlighted Blanco’s bright agave-driven notes and Reposado’s oak-kissed complexity, designed both for sipping neat and for premium cocktails that reflect India’s evolving bar culture.

This was followed by a later crescendo at a sit-down dinner in Delhi that translated Loca Loka’s vibrant aesthetics into sound, light and interactive design, created in collaboration with leading technologists and mixologists that made it a symphony of spirit and soul.

Gold medallists, Loca Loka’s Blanco and Reposado will first appear in Delhi, Mumbai, Bengaluru, Hyderabad and key airport duty-free stores, leveraging India’s rapidly growing tequila segment.

Rana Daggubati said, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm.”

Born in the highlands of Jalisco, Mexico, third-generation distiller Willy Bañuelos Ramírez said, “Bringing Loca Loka to India feels like the most natural next chapter in our journey. India has an instinctive appreciation for craftsmanship, purity, and flavour, qualities at the heart of our 100% agave tequila.”

Loca Loka’s India entry will be supported by targeted B2B partnerships across premium bars, hotels and duty-free retail, along with a series of curated tastings and city activations through 2026.

Bottled in 750 ml at 40% ABV, Loca Loka Blanco will retail for ₹8,050 and Reposado ₹8,650 in Maharashtra. In Delhi the MRP will be ₹5,250 for Loca Loka Blanco and ₹6,350 for Reposado.