Radico Khaitan, which has been riding on the success of its Magic Moments vodkas, recently launched Magic Moments Flavours of India, a vibrant new range of flavoured vodkas.
With Alphonso mango and Thandaai flavours, the new launch offers consumers a refreshing fusion of heritage and innovation. It is also a powerful expression of Radico Khaitan’s vision to bring India’s spirit to the forefront of global conversations in taste, culture and innovation.
The journey began with a rollout in Rajasthan and Uttarakhand, to be followed by Assam, Madhya Pradesh and Goa, with a phased expansion set to bring these flavours to more states across the country.
Each variant in the ‘Flavours of India’ range is a sensorial journey, all refined through a five-stage filtration process that ensures unmatched purity and smoothness. Magic Moments is India’s No. 1 and the World’s 6th largest vodka brand in sales volume.
