Noida-based Triveni Brands, the FMCG division of Triveni Engineering and Industries Ltd., recently launched premium and super-premium blended whiskies in the Uttar Pradesh market. The Matsya Triple Reserve blended whiskey and The Crafters Stamp Rare Artisan blended whiskey are aimed at the evolving tastes of Millennials and GenZ, offering them a superior and memorable sensory experience.

Priced at ?950 (750 ml, at 42.8% ABV), The Crafters Stamp Rare Artisan blended whiskey is a harmonious blend of Scotch malts aged in Bourbon and Sherry oak casks, combined with mature Indian malts and finest Indian grain spirits. The whiskey that dances on the palate with layers of sweetness and maltiness, accompanied by enchanting notes of floral bouquets, decadent toffee caramel and the warm embrace of oak.

The Matsya Triple Reserve blended whiskey (?690 for 750 ml, at 42.8% ABV) is an extraordinary blend that harmonises full-bodied Bourbon and Sherry cask-aged Scotch malts with the finesse of matured Indian malts and the finest grain spirits. Each sip immerses the palate with a cascade of deep aromatic vanilla, rich sherry and seductively smooth honey.