Messe Muenchen India concluded the latest editions of Drink Technology India (7-9 December, 2022) on a high note. This edition also witnessed many hosted buyer delegations from India and abroad, who used this opportunity to source a wide range of beverage processing technologies.

Drink Technology India, which was co-located with Packmach Asia Expo and World Tea & Coffee special edition, together featured more than 250 exhibitors, displaying 3,000-odd products, and drawing over 13,700 visitors from 25 countries.

As one of the most comprehensive B2B gatherings of the beverage and liquid food industry, the trade show covered the full spectrum of technology and solutions, including soft drinks, water, fruit juice, beer and brewing equipment, wine, sparkling wine and spirits, milk products, liquid food (such as vinegar, mustard, ketchup, soya products, and more), as well as oils and fats.

This trade fair comprised all aspects of the beverage industry – from filling plants, beverage additives, brew variations to innovative packaging concepts.

Drink Technology India offered an excellent opportunity to experience and experiment with brews, as well as network with brewers from across the country through its ‘Place2Beer’ programme.

It brought together discussions on trending topics like changing consumer behaviour and innovative commercial opportunities in the emerging sector of craft brewery.

All three co-located shows presented thought-provoking conferences covering important and timely topics such as evolving consumption behaviour, challenges and marketing opportunities, the role of technology, and circular economy in the beverage industry.

Bhupinder Singh, CEO, Messe Muenchen India, said, “I am especially delighted at the participation by home-grown brands and their experience of reaching out to the Millennial Indian consumers through innovative products and authentic brand messaging.”

For more information, write to sheron.david@mm-india.in.