Following up on the success of its brand, All Seasons whiskey, the Oasis Group recently added the premium Sir-e-Taj Reserve whiskey to its portfolio. Meticulously crafted with the finest select grains and imported Scotch malts and aged in hand-picked Bourbon casks, it is currently available in Delhi at ?600 (750-ml bottled at 42.8% ABV).

This exquisite blend aims to tantalise the taste buds with tropical, fruity, subtle sweetness and a hint of smokey with peaty flavour. This launch signifies a paradigm shift in the company’s approach toward premiumisation of its brands to its expanding band of whiskey connoisseurs.