Delhi-based Uppal Brewers & Distillers (UBD) released its Soorahi blended Indian whiskey in January this year, pricing the 750-ml bottle (42.8% ABV) at ₹1,700 in Delhi.

Soorahi derives its name from the Hindi words soo meaning good, and rahi meaning traveler. The name symbolises the era of discovery and travel that the Indian alcohol beverage space has experienced in the last few years.

The packaging incorporates symbolic elements such as a compass and North Star, indicating guidance and ambition. This entrepreneurial leap is an exciting challenge for the maker, to represent evolution, discovery and aspiration for modern India.