Brews & Spirits

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White Owl takes on ‘strong’ beer

White Owl takes on ‘strong’ beer

‘Spike’, a hand-crafted, flavourful and strong Weizenbock (7.9% ABV) from White Owl, is India’s first strong craft beer. Spike was launched across Mumbai, Pune, Bengaluru, Goa and Delhi in December in bottles (325 ml and 650 ml) and cans (500 ml).

White Owl craft beer is already distributed on tap, in bottles and cans at over 2,500 restaurants, bars and retail stores in these geographies. Its portfolio includes Spark (Belgian Wit), Diablo (Irish red ale) and Ace (apple cider ale).

Spike is a traditional German Weizenbock (strong wheat beer) similar in its flavour profile to a Hefeweizen. Spike is low on bitterness, is light-bodied and smooth, with absolutely no alcohol burn.

Brewed using German purity standards, Spike is incredibly smooth and flavourful, with hints of banana and clove. White Owl is set to break an age-old perception around strong beer in India, where consumption has historically been driven not for flavour and taste profile, but more so for higher alcohol content.